Bloghound

Walter Carl, associate professor of communications at Northeastern University and well-known word of mouth researcher, was recently interviewed by the Publicity Club of New England about word of mouth trends. You can read the full interview here.

Walter’s reminder to us of the three principles of human communication is especially noteworthy:

What are two ways that we could all communicate better?

How about three? Mindfulness, dual perspective, and balancing creativity and constraint. These are three principles of human communication.

Mindfulness is about being more aware and being centered in the present moment (very Zen). Accomplishing dual perspective is taking the other person’s perspective and then your own. And balancing creativity and constraint is a principle of both human and organizational communication. Individuals and groups are in continuous tension between balancing needs for control with creative expression. Understanding the need for both of these to co-exist and dance together at each moment is how individuals and organizations can become successful.

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