Bloghound

What do conversations have to do with innovation? Here’s an excerpt from a post by Chris Flanagan over at the non-profit Business Innovation Factory based on a talk I gave yesterday.

By definition, an innovation is something new and different. All too often, executives find themselves coming out of a sales meeting or vc meeting or employee meeting scratching their heads saying, ‘they just didn’t get it.” Creating interest and momentum around an innovation is all about conversational marketing. It taps into both the head and heart, and gets people to respond and perhaps accept a new way of doing things. As Lois says in her book, “intellectual food fights, candid debates, and frank perspectives help speed understanding. Don’t hide behind overly polite language, “safe” topics, and accepted business jargon. It clouds rather than clarifies.” Mastering conversational marketing just might be the hurdle between success and failure.

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