Meaning making vs. buzz making

May 10th, 2007 Lois Kelly Posted in Communicating, Conversational Marketing |

Several people have contacted me recently to learn more about the differences between buzz and meaning. (The second chapter in my book Beyond Buzz is “Make meaning, not buzz.” ) Here’s a quick explanation. I’ll share more in future posts.

Buzz

Meaning

 

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One Response to “Meaning making vs. buzz making”

  1. Meghann Wooster Says:
    May 10th, 2007 at 4:06 pm

    Hi Lois,

    Great point! I recently talked to Zocalo Group’s Paul Rand about the difference between buzz and sustainable word of mouth. He characterized buzz as a company’s "15 minutes of fame," which I think is spot on and very similar to your perspective. You can read my interview with Paul here if you’d like: http://www.itsma.com/News/ezine/2007/ezine0507.htm#ideas

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