Jenerous Marketing Podcasts

May 17th, 2007 Lois Kelly Posted in Social media strategy |

If you’re interested in listening to some great podcasts about marketing, check out Jenerous. Eric Mattson’s goal is to interview 1,000 leading “marketers, entrepreneurs and other interesting people” in order to understand podcasting.

Two of my favorite interviews:

Collis Ta’eed talks about how he took his blog/community (Freelance Switch) from 0 to 4,000 RSS subscribers in less than a month.

Blair Enns, who helps marketing agencies better market themselves. A great quote from his podcast, “no agency wants to be pigeon holed, but those pigeon holes are stuffed with cash.

Thanks also to Eric for interviewing me for the series, “Lois Kelly on Going Beyond Buzz.” I’m honored.

For this podcast, I chatted with Lois Kelly of Foghound Communication, a forward thinker on the subject of word of mouth marketing, about her new book, Beyond Buzz: The Next Generation of Word of Mouth Marketing.

The book (4.5 stars on Amazon) explores two fundamental and important questions:

1. Why is finding interesting ways to talk about our companies, products and issues so difficult?
2. If marketing is a conversation, what new approaches, skills and tools do marketers need?

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