Bloghound

Thanks to the folks at Marketing Sherpa (also based in Rhode Island) for the Beyond Buzz book review this week, as well as offering five free books to readers in their book contest.

“Enough with the marketing blah blah blah — let’s talk about something interesting.” And so begins Lois Kelly’s new book,’Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.’ …The chapters on establishing a unique point of view are especially crucial in learning how to capture customers’ interest and imagination. Kelly suggests nine fundamental themes to consider in conversation topics; these include personal stories and cutting-edge trends. Best of all, she ...read more if you have time or interest

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