Bloghound

If you could go to a marketing boot camp with five musicians, who would they be? Here are my five picks and reasons why.

This “top five list” is part of this week’s nonprofit consultant’s carnival being hosted by Katya Andresen over at Getting to the Point.

Five reasons I’d want to spend a weekend talking marketing with these musicians:

1. Their primary obsession is creating great music, not sales.
2. Fans are more important to them than big name record labels.
3. They’ve created innovative business models – it’s about multi-platform, not multplatinum.
4. Experimentation – in music and marketing — is in their DNA.
5. They’re distinctive, genuine and have succeeded without trying to fit neatly into any genre.

The musicians at our marketing fantasy camp:

1. Prince

2. Feist

3. Martin Sexton

4. U2

5. Rufus Wainwright

And just for fun Mick Jaeger will swing by to share how he keeps the Stones’ brand going and going without much new music or innovation. Plus I hear he’s got some great stories about a well-known politician who drank too many martinis in her bikini while ranting about Fellini.

PS— photo is of Leslie Feist, another emerging mega music star from Canada.

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