Bloghound

Metaphors are one of the best ways to understand ideas and concepts. Here’s a good one: Branding is more like a salad bar than a fixed asset, says Tom Asacker over at A Clear Eye.

“It is compelling, and much simpler, to view a brand as a fixed and valuable asset, like a piece of real estate. One that simply requires protection and promotion., Instead, today’s brands should be thought of as perishable assets, like salad bars. They are marketplace offerings, which need to be constantly reinvented and refreshed to remain relevant.”

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