Comments on: Nardelli’s first misstep at Chrysler http://blog.foghound.com/145/ News and views about marketing and communications Fri, 21 Nov 2008 21:49:24 +0000 http://wordpress.org/?v=2.6.1 By: chrysler http://blog.foghound.com/145/#comment-12519 chrysler Tue, 02 Sep 2008 21:25:24 +0000 http://foghound.com/blog/?p=145#comment-12519 Keep up to date on news from Chrysler. Keep up to date on news from Chrysler.

]]> By: Steve http://blog.foghound.com/145/#comment-61 Steve Tue, 07 Aug 2007 12:14:01 +0000 http://foghound.com/blog/?p=145#comment-61 <p>It's pretty disheartening that the guy who single-handedly ushered in the deterioration of customer service at Home Depot is now running Chrysler, a company that despite a few hit offerings like the 300, has notoriously poor quality throughout its product line--just look at Consumer Reports. The bright spot? Customer service on the floor at Home Depot, while still not good, is now measurably better post-Nardelli.</p> It’s pretty disheartening that the guy who single-handedly ushered in the deterioration of customer service at Home Depot is now running Chrysler, a company that despite a few hit offerings like the 300, has notoriously poor quality throughout its product line–just look at Consumer Reports. The bright spot? Customer service on the floor at Home Depot, while still not good, is now measurably better post-Nardelli.

]]> By: Tom Asacker http://blog.foghound.com/145/#comment-60 Tom Asacker Mon, 06 Aug 2007 09:56:34 +0000 http://foghound.com/blog/?p=145#comment-60 <p>Nardelli probably never saw the ad, nor does he care about the feelings of employees and other constituents (except Wall Street).  He was brought in by the money people to stop the bleeding. (Chrysler lost $680m last year and has predicted it would continue to lose money until sometime next year.)</p> <p>  The next hundred days for Chrysler will be all about slashing jobs and closing plants. And what better guy to lead the effort than a student of Neutron Jack Welch.</p> <p>Unfortunately for Bob (and the money people), cost cutting will not work in the long term.  Brand building - which is all about emotion and feelings - is what sell cars.</p> <!--Article is not commented: 0 --> Nardelli probably never saw the ad, nor does he care about the feelings of employees and other constituents (except Wall Street).  He was brought in by the money people to stop the bleeding. (Chrysler lost $680m last year and has predicted it would continue to lose money until sometime next year.)

  The next hundred days for Chrysler will be all about slashing jobs and closing plants. And what better guy to lead the effort than a student of Neutron Jack Welch.

Unfortunately for Bob (and the money people), cost cutting will not work in the long term.  Brand building - which is all about emotion and feelings - is what sell cars.

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