Comments on: Best Emmy Awards ad http://blog.foghound.com/154/ News and views about marketing and communications Fri, 21 Nov 2008 22:38:57 +0000 http://wordpress.org/?v=2.6.1 By: Lissa Bergin-Boles http://blog.foghound.com/154/#comment-78 Lissa Bergin-Boles Tue, 18 Sep 2007 08:19:37 +0000 http://foghound.com/blog/?p=154#comment-78 <p>I don't have TV anymore - I know, sacriledge! - so I really appreciate seeing some great creative!   Thanks.</p> <p>You're absolutely right:  what distinguishes one brand from another in the cacophony of marketing messages - or us from each other, for that matter - is it's unmistakable (and even quirky)  uniqueness and the unapologetic being of 'it'.</p> <p>Even promoting it...</p> <p>One of the best things that ever happened to Martha's brand  was the whole jail time thing:  it made her 'perfectionist' human, making what had felt inaccessible accessible.</p> <p>Communicating uniqueness (and dare I say the overused and cliched 'authenticity')  in a human, easy to connect to, identifiable and enjoyable way is the equivalent of the slow, steady burn of wildfire.</p> <p>A little wind (aka buzz) and WOW!</p> <p>Lissa Bergin-Boles - The SoulFullFilled Living Coach</p> <p><a href='http://www.soulfullfilled.com'>www.soulfullfilled.com</a></p> <p>P.S.  Putting your question about why Texan Woman are great story-tellers stumped my aunt, but she said she'd get back to me.  I have a feeling there's a great story in the works...</p> I don’t have TV anymore - I know, sacriledge! - so I really appreciate seeing some great creative!   Thanks.

You’re absolutely right:  what distinguishes one brand from another in the cacophony of marketing messages - or us from each other, for that matter - is it’s unmistakable (and even quirky)  uniqueness and the unapologetic being of ‘it’.

Even promoting it…

One of the best things that ever happened to Martha’s brand  was the whole jail time thing:  it made her ‘perfectionist’ human, making what had felt inaccessible accessible.

Communicating uniqueness (and dare I say the overused and cliched ’authenticity’)  in a human, easy to connect to, identifiable and enjoyable way is the equivalent of the slow, steady burn of wildfire.

A little wind (aka buzz) and WOW!

Lissa Bergin-Boles - The SoulFullFilled Living Coach

http://www.soulfullfilled.com

P.S.  Putting your question about why Texan Woman are great story-tellers stumped my aunt, but she said she’d get back to me.  I have a feeling there’s a great story in the works…

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