Bloghound

The advertising industry’s obsession with tag lines is really silly — and a waste of time and money. People don’t pay that much attention to them. Another recent example is Wal-Mart’s “Save Money, Live Better.” In this week’s Ad Age article, “Who Wrote Wal-Mart’s New Tag line? Er, Everyone,” Matt Creamer sums up the silliness over taking credit for the “new” tag line.

“Just to recap Wal-Mart ends up going through two agency reviews, an embarrassing scandal and legal skirmish, only to result in an ad campaign that, while nicely executed, amounted to the excavation of a 15-year-old quote that touts savings and low prices, pretty much the marketing approach used before the review.”

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