Music promotion: getting the timing right
Like many, I’m an impulse buyer, especially when it comes to music. I read a review or hear an artist interview and I go right to iTunes to buy. Here’s the problem. Seems like I read reviews, go to iTunes but the music isn’t available for a couple or few more weeks. Frustration! I usually misplace the review, and then forget to check back. Seems like the pr folks in the music industry should wait until the music is available online, then promote. It would make for a better customer experience and certainly more sales.
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September 28th, 2007 at 11:18 am
There are so many untapped music promotion channels online. What I want to see is the music labels let me put a widget on my blog that lets a visitor play songs from a list I provide (my Top 10 fav songs of the moment, iTunes playlist, etc). The visitor can listen to, and BUY any of the songs they like, right there via the widget, without ever leaving my blog. And I get a cut of the sale. I think we’ll see this eventually as I’ve talked to at least one major label that’s considering something very close to this.
September 28th, 2007 at 12:00 pm
Mack,
What a GREAT idea. Plus you get to see what your friends are listening to which helps you find new music.
Lois
September 30th, 2007 at 2:10 pm
I associate the subtleties of marketing with comedy. It is so much more than just what you say. It is how you say it. Timing. Atmosphere. Mood. Body Language. All important things that can make or break a marketing effort, or a comedy routine.
Anthony Russo
Great America Networks Conferencing
arusso@ganconference.com
http://www.ganconference.com
September 30th, 2007 at 2:24 pm
Facebook has an iLike application that is similar to this. It lets you add music to your profile and allows visitors to play a snippet at your profile and has a link to let you buy it via iTunes. Not perfect, but still…
BTW I found your blog from Michael Rubin’s post at Daily Fix, and am going to subscribe. Thanks!