This tool intrigues me for two reasons.  I can see immediate self-awareness applications helping  folks 1) see that their language is communicating for them whether what its saying about them is what they mean it to say or not, and 2) how its doing that,  exactly.

In terms of our own marketing communication, something about it’s been off in a way I just haven’t been able to put my finger on.  When I ran a couple of our more recent pieces  through analysis - presto -  it showed me what’s likely a big part of the problem.

As a husband and wife team, we predominantly write as ‘we’ - rarely referring to ourselves in first person.   It’s awkward to write most of the time, and the results have been lacklustre at best in comparison to first-person contact.    It doesn’t feel natural.  

This analysis tool suggests that writing as a ‘we’ consistently results in a low honesty ranking.   Ouch – and very good to know.  Anybody out there who’s discovered a better way of handling this, love to hear from you.

As a life coach, I can vouch for the health-promoting benefits of regular writing.  Hand’s down, it’s one of the highest ROI exercises when self-awareness, authenticity or identification of calling/purpose is the objective.   Few things help you see what you’re really thinking, feeling and wanting – or why – and few things make us feel better than knowing what’s going on. 

At the same time, few things make us feel more ‘naked’ (well put, Lois) which is why many people don’t write more often, or - as is true in this case - find their language outs them in ways they haven’t bargained for.     

Stripping down’s a bit of a scarey proposition if you’re not entirely sure you’ll like what you’ll be revealing,  especially when flashing your wobbly bits  in the professional public is the order of the day.     Can anyone say performance anxiety…?

Lissa

Mukund.

Timing is everything in life I guess,  (didn’t we discuss that before?) I just read a post about graphically analyzing arguments and generating the analysis as an image. I referenced this excellent post of yours and think it might inspire someone to move forward with that other idea. It is discussed here on Tangler.com:

http://www.tangler.com/group/tangler-feedback/topic/27954

Anthony

Did you learn anything helpful in doing the analysis?

Lois

You bring the coolest things to my attention. thanks. Awesome. I did my analysis online.