Bloghound

Most viral videos that hit it big have low production values, said Stephen Voltz of Eeepy Bird, the 2-person video/live performance company that has produced the wildly successful Diet Coke- Mentos viral videos. Today at the Society of New Communications Research conference Stephen also said that low production quality makes the video feel real to the viewer, making a “more genuine connection between the persson(s) on the video and the person watching.”

More than 40 million people have viewed the Diet Coke-Mento videos. Another low production quality viral hit? AskANinja.

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