Succeeding with PR requires social media

December 6th, 2007 Lois Kelly Posted in Public Relations, Social media strategy |

Francois Gossieaux has a good post why social media needs to be a big part of any public relations strategy today. Two interesting stats he cites:

84% of journalists say they would or already have used blogs as primary or secondary sources.
54% of journalists report to get their story ideas from blogs, 51% from RSS feeds

Reporters aren’t opening most emails from PR people or agencies unless they have a really good relationship with them. Forget phone calls. But do remember a blog helps you get good ideas direct to people in your market — and is the new source for journalists.

(Note: Recently reporters from The Wall St. Journal, The Baltimore Sun, Business Week, and The Chicago Tribune have called me based on one of my blog posts. I’m witnessing what Francois writes about.)

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