Rethinking Hillary: Goodbye To All That #2
Here’s an example of highly persuasive writing and a piece that can light up the word of mouth networks:? “Goodbye To All That (#2)”, from Robin Morgan, author and co-founder of the Women’s Media Center. Her first “Goodbye To All That” was published in 1970, and became a famous essay about women breaking free from politics of accommodation.
This essay is an example of highly-effective persuasive communications — it has a distinctive point of view, backs up those points with facts and examples, and is infused with passion and emotion.
Several people have told me they were leaning towards voting for Obama until friends emailed them this article. Now they are? rethinking Hillary.
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February 15th, 2008 at 2:11 pm
You’re right, Lois. It is a great example of persuasive writing. But IMHO, only to audience’s on the fence. The last lines of her piece get to the heart of the sub-conscious decision-making process; it’s all about identity:
“As for the ‘woman thing’?
Me, I’m voting for Hillary not because she’s a woman—but because I am.â€
February 15th, 2008 at 2:11 pm
Tom,
Whole heartedly agree about the identity and decision making. Studies show that identify is overwhelmingly more influential than other factors, including trust. What’s interesting in politics—especially this campaign—is observing what people want to identify with, because it isn’t necessarily race or gender.
Lois