Comments on: Rethinking Hillary: Goodbye To All That #2 http://blog.foghound.com/206/ News and views about marketing and communications Mon, 08 Sep 2008 10:27:09 +0000 http://wordpress.org/?v=2.6.1 By: Lois Kelly http://blog.foghound.com/206/#comment-133 Lois Kelly Fri, 15 Feb 2008 14:11:59 +0000 http://foghound.com/blog/?p=206#comment-133 Tom, Whole heartedly agree about the identity and decision making. Studies show that identify is overwhelmingly more influential than other factors, including trust. What’s interesting in politics—especially this campaign—is observing what people want to identify with, because it isn’t necessarily race or gender. Lois Tom,

Whole heartedly agree about the identity and decision making. Studies show that identify is overwhelmingly more influential than other factors, including trust. What’s interesting in politics—especially this campaign—is observing what people want to identify with, because it isn’t necessarily race or gender.

Lois

]]> By: Tom Asacker http://blog.foghound.com/206/#comment-132 Tom Asacker Fri, 15 Feb 2008 14:11:14 +0000 http://foghound.com/blog/?p=206#comment-132 You’re right, Lois. It is a great example of persuasive writing. But IMHO, only to audience’s on the fence. The last lines of her piece get to the heart of the sub-conscious decision-making process; it’s all about identity: “As for the ‘woman thing’? Me, I’m voting for Hillary not because she’s a woman—but because I am.” You’re right, Lois. It is a great example of persuasive writing. But IMHO, only to audience’s on the fence. The last lines of her piece get to the heart of the sub-conscious decision-making process; it’s all about identity:

“As for the ‘woman thing’?

Me, I’m voting for Hillary not because she’s a woman—but because I am.”

]]>