Ogilvy’s Mike Hemingway on brand communications

February 10th, 2008 Lois Kelly Posted in Marketing trends |

Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights:

Everything a brand communicates to its customers should be personal and important.
The future of marketing is not just offering value to customers, but offering values.

The Web is today’s mass media. Advertising and public relations are the accelerators to use to get people to the Web.
A brand is like a country. Make it a place where people want to be and go to.

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