Best Super Bowl Ad: Hank the Clydesdale

February 4th, 2008 Lois Kelly Posted in Advertising |

This Anheuser-Busch ad got a bigs thumbs up last night when it aired on the Super Bowl. Hank, the Clydesdale, doesn’t make the cut to pull the Budweiser wagon. His friend, a Dalmatian dog, steps in and trains the dejected Hank so he can win the following year.This spot wins because it’s aspirational and affirms the? American values of friendship, discipline, and never-say-no.? The music from “Rocky” puts it over the top.

When looking to connect with audiences aspirational themes always win. One reason Obama is neck-in-neck with Cliinton is his how he so expertly uses aspirational messages to connect with voters.

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