Study: Measuring online communities

February 19th, 2008 Lois Kelly Posted in Communities, Research, Social media strategy |

While many organizations are beginning to use online communities for a range of purposes — from market research and customer support to thought leadership and product innovation, there’s a lot of frustration about how to measure communities. The Society of New Communications Research, Deloitte, and my new firm, Beeline Labs, is conducting a study to learn how organizations are measuring the success and progress of their online communities.

If you or someone you know is involved in managing a community, we’d very much appreciate your input. This survey takes about three minutes to complete and results will be shared with all who participate.

Thanks!

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