Comments on: Update: What candidates’ language saying about them http://blog.foghound.com/249/ News and views about marketing and communications Fri, 21 Nov 2008 21:30:23 +0000 http://wordpress.org/?v=2.6.1 By: Tom Asacker http://blog.foghound.com/249/#comment-2738 Tom Asacker Thu, 10 Apr 2008 11:55:40 +0000 http://blog.foghound.com/249/#comment-2738 "The language analysis science is fascinating. The question, however, is whether voters will detect the same conclusions as the software and how it will influence their decisions." Great conclusion Lois! And to me, the heart of the marketing question. A lot of today's tools, techniques, concepts, and platforms are fascinating. But . . . do they truly influence customer choice? “The language analysis science is fascinating. The question, however, is whether voters will detect the same conclusions as the software and how it will influence their decisions.”

Great conclusion Lois! And to me, the heart of the marketing question. A lot of today’s tools, techniques, concepts, and platforms are fascinating. But . . . do they truly influence customer choice?

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