Comments on: Pope embraces social media: will it help? http://blog.foghound.com/260/ News and views about marketing and communications Thu, 21 Aug 2008 03:46:00 +0000 http://wordpress.org/?v=2.3.2 By: Lois Kelly http://blog.foghound.com/260/#comment-4834 Lois Kelly Fri, 09 May 2008 11:41:09 +0000 http://blog.foghound.com/260/#comment-4834 Hey Lissa, Yes, yes, yes. A change in experience is a natural outcome -- and I think necessary to stem the losses. What people love about social media is the ability to connect and help other people with shared affinities. Facilitating a way for Catholics to connect with other Catholics (vs. "the church") might be a game changing strategy for the religion, done right. Lois Hey Lissa,
Yes, yes, yes. A change in experience is a natural outcome — and I think necessary to stem the losses. What people love about social media is the ability to connect and help other people with shared affinities. Facilitating a way for Catholics to connect with other Catholics (vs. “the church”) might be a game changing strategy for the religion, done right.
Lois

]]> By: Lissa Bergin-Boles http://blog.foghound.com/260/#comment-4777 Lissa Bergin-Boles Thu, 08 May 2008 21:27:58 +0000 http://blog.foghound.com/260/#comment-4777 As one of the many former (and some might say, recovering) Catholics the quoted study mentions, this is fascinating news made more so because this Pope is extremely conservative. But if the medium is the message, as Marshal McLuhan suggested, this could be a fundamental change in relationship the Church itself many not fully comprehend. And that's a big wow, and something worth watching. And back to marketing... Your last thought sparked a question: isn't a change in experience a natural (and arguably inevitable) outcome when adopting social marketing? And can it be 'planned' or simply intended? And in this case, isn't it even necessary (change in experience) to stem the losses tide, regardless of the product or service? Just curious... As one of the many former (and some might say, recovering) Catholics the quoted study mentions, this is fascinating news made more so because this Pope is extremely conservative. But if the medium is the message, as Marshal McLuhan suggested, this could be a fundamental change in relationship the Church itself many not fully comprehend. And that’s a big wow, and something worth watching.

And back to marketing…

Your last thought sparked a question: isn’t a change in experience a natural (and arguably inevitable) outcome when adopting social marketing? And can it be ‘planned’ or simply intended?

And in this case, isn’t it even necessary (change in experience) to stem the losses tide, regardless of the product or service?

Just curious…

]]> By: Does Social Media Help With Retention? « Patient Centric Healthcare http://blog.foghound.com/260/#comment-4760 Does Social Media Help With Retention? « Patient Centric Healthcare Thu, 08 May 2008 14:35:21 +0000 http://blog.foghound.com/260/#comment-4760 [...] Posted on May 8, 2008 by George Van Antwerp Lois Kelly posted an interesting entry on her Foghound blog about the Catholic Church beginning to use Social Media.  This is an obvious reaction to the statistics she quotes about retention of active [...] […] Posted on May 8, 2008 by George Van Antwerp Lois Kelly posted an interesting entry on her Foghound blog about the Catholic Church beginning to use Social Media.  This is an obvious reaction to the statistics she quotes about retention of active […]

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