Now here’s a great 6 word billboard…

I rarely notice billboard ads, but this one from financial firm UBS got my attention while I was driving up the Southeast Expressway in Boston early yesterday morning . It conveyed a compelling message in just 6 words:

Bank fees are like financial wedgies.

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2 Responses to “Now here’s a great 6 word billboard…”

  1. Hysterical. If only we could all ‘capture the essence’ this accurately…

  2. Imagine a financial institution attempting humor - and so well….here’s two billboard messages I enjoyed…

    After a company has spent millions to make a slick slogan well-known, twist it in a new direction for your intended meaning. Redwood Hospital in Northern California used this billboard variation of the popular milk slogan to ask for blood donations: “Got blood?”

    “Got dents?” is the big signs you see painted on all sides of the vans that will travel to your home to fix your car.

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