Comments on: Beliefs more useful than mission statements http://blog.foghound.com/268/ News and views about marketing and communications Thu, 20 Nov 2008 11:24:19 +0000 http://wordpress.org/?v=2.6.1 By: matthew123 http://blog.foghound.com/268/#comment-7263 matthew123 Mon, 16 Jun 2008 01:34:24 +0000 http://blog.foghound.com/268/#comment-7263 I can’t say that I can officially share my companies Beliefs. But I could not agree more that they are more powerful than any Mission Statement. I’ve helped many brands bring a marketing message to market and there is little that is more important than understanding their core values, beliefs or value proposition. Often it is the DNA that runs through both their internal organization and their external communications. What I find interesting is how a brand’s beliefs don’t always align with what the public sees. Focus groups and consumer research can get underneath some of this misalignment but a recent site Brand Tags is an interesting experiment that aims to present people's collective perceptions of hundreds of well known brands. Visitors are shown a series of random logos and asked to provide one word responses all of which are presented tag cloud style. It's a fascinating crowdsourcing experiment and bound to be eye opening for many marketers. I can’t say that I can officially share my companies Beliefs. But I could not agree more that they are more powerful than any Mission Statement. I’ve helped many brands bring a marketing message to market and there is little that is more important than understanding their core values, beliefs or value proposition. Often it is the DNA that runs through both their internal organization and their external communications. What I find interesting is how a brand’s beliefs don’t always align with what the public sees. Focus groups and consumer research can get underneath some of this misalignment but a recent site Brand Tags is an interesting experiment that aims to present people’s collective perceptions of hundreds of well known brands. Visitors are shown a series of random logos and asked to provide one word responses all of which are presented tag cloud style.

It’s a fascinating crowdsourcing experiment and bound to be eye opening for many marketers.

]]> By: stephen bush http://blog.foghound.com/268/#comment-7017 stephen bush Wed, 11 Jun 2008 12:14:21 +0000 http://blog.foghound.com/268/#comment-7017 Amaze and delight our clients. We're all stakeholders. Power of collaboration. Amaze and delight our clients.
We’re all stakeholders.
Power of collaboration.

]]> By: Eric Pennington http://blog.foghound.com/268/#comment-7016 Eric Pennington Wed, 11 Jun 2008 12:10:32 +0000 http://blog.foghound.com/268/#comment-7016 Thanks for the great take! It is all about what an organization believes, because behavior always follows belief. Thanks for the great take! It is all about what an organization believes, because behavior always follows belief.

]]>