Social media confusion: game changer vs. new channels
My friend and business partner Francois Gossieaux has a great post over at EmergenceMarketing that nails why social media is a big deal. It’s not simply another new channel like email. Social media has given power to the people, which has changed the rules of marketing.
” Social media is what transformed the rules of marketing. By providing a platform of participation to your employees, customers and prospects, social media has changed the fundamental pillars of the marketing game. Not only have the rules of game changed, so have the players, the scope, the tactics and the added values - to use the game theory elements of the game…The end goal of marketing has not changed - it still is to create a customer. It is everything in between to get to that goal that has changed!
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June 20th, 2008 at 10:02 am
Hi Lois - thanks for continuing the conversation. I added more thoughts on the subject over at the marketing 2.0 blog (http://tinyurl.com/624wma).
July 18th, 2008 at 1:45 am
Well I don’t know about you but I don’t think the Social Media Landscape is changing…. I think it’s growing. What about you?