Comments on: Forrester: disappointment in corporate blogs http://blog.foghound.com/278/ News and views about marketing and communications Thu, 20 Nov 2008 11:39:07 +0000 http://wordpress.org/?v=2.6.1 By: Corporate Blogging Expectations Versus Real Results » BootstrapSEO.com http://blog.foghound.com/278/#comment-12781 Corporate Blogging Expectations Versus Real Results » BootstrapSEO.com Fri, 05 Sep 2008 01:54:37 +0000 http://blog.foghound.com/278/#comment-12781 [...] at bloghound, Lois Kelly speculates that maybe businesses who got into blogging early on had unrealistic [...] [...] at bloghound, Lois Kelly speculates that maybe businesses who got into blogging early on had unrealistic [...]

]]> By: Eric Pennington http://blog.foghound.com/278/#comment-9210 Eric Pennington Mon, 14 Jul 2008 19:37:15 +0000 http://blog.foghound.com/278/#comment-9210 Once again, we discover that many organizations are too interested (versus a healthy interest) in what they can get. The essence of blogging is the "pouring out" of ideas the writer/organization is moved by. Without that, why bother reading or following? Once again, we discover that many organizations are too interested (versus a healthy interest) in what they can get.

The essence of blogging is the “pouring out” of ideas the writer/organization is moved by. Without that, why bother reading or following?

]]> By: Psychic Advice http://blog.foghound.com/278/#comment-9053 Psychic Advice Sat, 12 Jul 2008 18:02:12 +0000 http://blog.foghound.com/278/#comment-9053 Great blog, subscribed to your rss feed. Thanks. Great blog, subscribed to your rss feed. Thanks.

]]> By: Calvin Zito http://blog.foghound.com/278/#comment-8982 Calvin Zito Fri, 11 Jul 2008 19:52:47 +0000 http://blog.foghound.com/278/#comment-8982 Hey Lois, How are you! Hope you and the new endevour are doing well! Funny, I just got off a webcast with one of the lead Forrester analyst on blogging talking to our team at HP about blogging. We have a group blog in StorageWorks and are guilty as charged! It's getting good traffic but not many people are engaging in our discussion. I'm hopeful that as we more forward, we'll use more of the advice you gave us and encourage thought provoking conversations. All the best! Calvin Hey Lois,

How are you! Hope you and the new endevour are doing well!

Funny, I just got off a webcast with one of the lead Forrester analyst on blogging talking to our team at HP about blogging. We have a group blog in StorageWorks and are guilty as charged! It’s getting good traffic but not many people are engaging in our discussion.

I’m hopeful that as we more forward, we’ll use more of the advice you gave us and encourage thought provoking conversations.

All the best!
Calvin

]]> By: Lois Kelly http://blog.foghound.com/278/#comment-8907 Lois Kelly Thu, 10 Jul 2008 19:30:53 +0000 http://blog.foghound.com/278/#comment-8907 Hi Amanda, Always fun to hear from you. I'm with you about the product. The best marketing always has and always will be about a fab product or service experience. Period. Too much marketing is lipstick on scrawny pig. Lois Hi Amanda,
Always fun to hear from you. I’m with you about the product. The best marketing always has and always will be about a fab product or service experience. Period. Too much marketing is lipstick on scrawny pig.
Lois

]]> By: Are We Surprised ? http://blog.foghound.com/278/#comment-8901 Are We Surprised ? Thu, 10 Jul 2008 18:24:53 +0000 http://blog.foghound.com/278/#comment-8901 [...] Lois Kelly’s Bloghound, via Marketing 2.0 [...] [...] Lois Kelly’s Bloghound, via Marketing 2.0 [...]

]]> By: Amanda Chapel http://blog.foghound.com/278/#comment-8880 Amanda Chapel Thu, 10 Jul 2008 14:03:38 +0000 http://blog.foghound.com/278/#comment-8880 1. "Set irrelevant measures and 'ROI' goals?" Huh? We're talking business right, i.e. invest in the expectation of return based on rigorous rationale. Right? 2. "The bigger point is that people today expect a more social, casual style of business communications." Says who? The majority of customers just want the damn product to work. They don't wanna date let alone casual chit chat. 3. "The value of blogging done right is that it breaks the old corporate speak iceberg." Excuse me but that "iceberg" is a legal construct. God forbid laws thaw! Anyway... good luck with your book Lois. Kind regards, - Amanda 1. “Set irrelevant measures and ‘ROI’ goals?” Huh? We’re talking business right, i.e. invest in the expectation of return based on rigorous rationale. Right?

2. “The bigger point is that people today expect a more social, casual style of business communications.” Says who? The majority of customers just want the damn product to work. They don’t wanna date let alone casual chit chat.

3. “The value of blogging done right is that it breaks the old corporate speak iceberg.” Excuse me but that “iceberg” is a legal construct. God forbid laws thaw!

Anyway… good luck with your book Lois.

Kind regards,

- Amanda

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