Comments on: Social media to reach people who don’t use social media http://blog.foghound.com/322/ News and views about marketing and communications Fri, 09 Jan 2009 13:24:28 +0000 http://wordpress.org/?v=2.6.1 By: Scott MacIver http://blog.foghound.com/322/#comment-15121 Scott MacIver Mon, 29 Sep 2008 12:27:55 +0000 http://blog.foghound.com/?p=322#comment-15121 Number 6: You don't have to use social media to be influenced by it. Mainstream news media use the internet for all kinds of research. Today, more and more journalists are either writing blogs or reading blogs to explore ideas. The notion that social media may not reach people who don't use social media is another way for people say "I don't want to try." I am not a true PR man, because I don't actively pitch media on a regular basis. But when I do have to opportunity to speak with journalists, I am not surprised to learn they are using social media as another source. If you need proof, then wander on over to Daylife (http://www.daylife.com). Find the Labs section and click on the second link: "Daylife Does Link Analysis (View Project). If you choose to do this, then you will see "blogs and the mainstream news articles to which they link." Social media works. Number 6: You don’t have to use social media to be influenced by it. Mainstream news media use the internet for all kinds of research. Today, more and more journalists are either writing blogs or reading blogs to explore ideas. The notion that social media may not reach people who don’t use social media is another way for people say “I don’t want to try.” I am not a true PR man, because I don’t actively pitch media on a regular basis. But when I do have to opportunity to speak with journalists, I am not surprised to learn they are using social media as another source. If you need proof, then wander on over to Daylife (http://www.daylife.com). Find the Labs section and click on the second link: “Daylife Does Link Analysis (View Project). If you choose to do this, then you will see “blogs and the mainstream news articles to which they link.” Social media works.

]]> By: Paul Chaney http://blog.foghound.com/322/#comment-13787 Paul Chaney Tue, 16 Sep 2008 20:31:11 +0000 http://blog.foghound.com/?p=322#comment-13787 I agree that gaining an understanding of their customers use of social media (or lack of it) is paramount. Forrester calls it the Social Technographics Ladder. If a company discovers their customers are lower down the ladder, that will have bearing on the social media tactics used, or even whether they should be at all. To do otherwise, is to have the tail wagging the dog don't you think? Also, I like #3. Been a big proponent of that for years. Don't throw email out with the bathwater. It's still the #1 Internet marketing tactic in use today. Why? Because it still works. I agree that gaining an understanding of their customers use of social media (or lack of it) is paramount. Forrester calls it the Social Technographics Ladder. If a company discovers their customers are lower down the ladder, that will have bearing on the social media tactics used, or even whether they should be at all. To do otherwise, is to have the tail wagging the dog don’t you think?

Also, I like #3. Been a big proponent of that for years. Don’t throw email out with the bathwater. It’s still the #1 Internet marketing tactic in use today. Why? Because it still works.

]]> By: Justin Hunt http://blog.foghound.com/322/#comment-13718 Justin Hunt Mon, 15 Sep 2008 07:22:45 +0000 http://blog.foghound.com/?p=322#comment-13718 Hi Lois, I run a social media marketing consultancy in the UK (www.itsopen.co.uk) and was interested to read your piece about customers not using social media. Our approach when talking to clients and prospects about social media is to recommend that they find out what their customers are doing first on blogs, flickr, youtube etc before deciding how they are going to engage with them. Better to support and encourage them than to impose ideas which could be totally irrelevant. I find it surprising to hear that some company's customers don't have any social media activities...It might be an idea to look at what is happening in their industry as a whole and see if there is evidence of blogging, podcasting, videos etc. best wishes, Justin www.itsopen.co.uk Hi Lois,

I run a social media marketing consultancy in the UK (www.itsopen.co.uk) and was interested to read your piece about customers not using social media.

Our approach when talking to clients and prospects about social media is to recommend that they find out what their customers are doing first on blogs, flickr, youtube etc before deciding how they are going to engage with them. Better to support and encourage them than to impose ideas which could be totally irrelevant.

I find it surprising to hear that some company’s customers don’t have any social media activities…It might be an idea to look at what is happening in their industry as a whole and see if there is evidence of blogging, podcasting, videos etc.

best wishes,
Justin
http://www.itsopen.co.uk

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