2006 Predictions
Here are marketing trends likely to heat up and cool down in 2006.
- Insourcing vs. Outsourcing
- Voice of the customer vs. Voice of the company
- Point-of-views vs. Messages
- Consumer insights vs. Market research
- Behavioral targeting vs. 18-45
- Communications as a service vs. Publicity
- Analytics vs. Metrics
- Communities vs. Blogs
- Podcasts vs. Webinars
- Teach me vs. Tell me
- Salons vs. Conferences
- New market concepts vs. New products
- Influence vs. Power
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