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If James Lipton, host of “Inside the Actor’s Studio” BRAVO television program, were to interview a marketing person, here’s how he’d probably adapt his famous 10 questions that he asks at the end of the show. How would you answer them? At next week’s Corante/Columbia Marketing Innovation conference I plan to pose this questions to a number of outspoken people and share what they have to say.

In the meantime, here are my responses.

What’s your favorite marketing word?

Love. (Passion and emotion drive all decisions)

What is your least favorite marketing word?

Transformational.

What turns you on creatively, spiritually or emotionally about marketing?

Finding point-of-views that spark conversations – especially when a company or its products are kind of boring.

What turns you off about marketing?

Alpha fraidy cats. Aggressive, persuasive, and scared to try new approaches.

What’s your favorite curse word when you see really bad marketing?

F…k. What are they thinking?

What sound or noise do marketers make that you love?

Absolute silence as they really listen to customers.

What sound or noise do marketers make that you hate?

Sucking up to the CEO even though they think he/she is diluting good ideas.

What profession other than marketing should marketers attempt to become better at marketing?

Teaching middle school kids or running a customer service department.

What profession should marketers never try?

Neurosurgery. Because most of us have ADD and don’t focus enough on details.

If marketing heaven exists, what would God say when a marketer arrives at the Pearly Gates?

Relax. We don’t measure anything up here.

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