Bloghound

This week I sat through ten hours of sales presentations over two days. The speakers were smart, passionate and informative. But even so after a while everything started to blend together for those of us in the audience.

One speaker got everyone’s attention because he didn’t just tell and explain, he challenged assumptions. “Most people assume that the way to run a loyalty program is this…but that’s the wrong assumption.” Really? Now we’re really listening.

He also suggested, “Word of mouth marketing is not the largest driver to get new customers. But it is the most important.”

My observation is simply this: people who have a point of view and the courage to challenge assumptions get people’s attention, and often respect too.

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