Seven Principles of Google Marketing

February 9th, 2007 Lois Kelly Posted in Marketing trends, Smart company stories |

David Lawee, Google’s vice president of marketing, shared these “Seven Principles of Google Marketing” at this week’s Red Herring CMO 2007 Conference:

1. Let others peak for you.

2. Data. Not hype.

3. Results must be trackable.

4. Promote trial.

5. You’re smart and your time matters.

6. We’re serious. Except when we’re not.

7. Big ideas move us.

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One Response to “Seven Principles of Google Marketing”

  1. nettie hartsock Says:
    February 16th, 2007 at 11:56 pm

    I really like these and think they’re great tips to apply to most things in regard to marketing and PR for that matter.  I espescially like "you’re smart and your time matters."

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