Comments on: Two marketing skills that matter the most to GE http://blog.foghound.com/85/ News and views about marketing and communications Fri, 09 Jan 2009 13:14:39 +0000 http://wordpress.org/?v=2.6.1 By: Predictions For 2007 | LOHAD - random rumblings on marketing and more http://blog.foghound.com/85/#comment-21097 Predictions For 2007 | LOHAD - random rumblings on marketing and more Sun, 07 Dec 2008 14:36:16 +0000 http://foghound.com/blog/?p=85#comment-21097 [...] click away and have fun peering into the 2007 crystal balls of Foghound, On: Digital + Marketing, CRM Mastery, ClickZ, Marketing & Strategy Innovation Blog, ANA [...] [...] click away and have fun peering into the 2007 crystal balls of Foghound, On: Digital + Marketing, CRM Mastery, ClickZ, Marketing & Strategy Innovation Blog, ANA [...]

]]> By: Mukund Mohan http://blog.foghound.com/85/#comment-37 Mukund Mohan Sun, 11 Feb 2007 22:24:53 +0000 http://foghound.com/blog/?p=85#comment-37 <p>Thanks Lois. Great blog BTW.<br /></p> Thanks Lois. Great blog BTW.

]]> By: Lois Kelly http://blog.foghound.com/85/#comment-36 Lois Kelly Sun, 11 Feb 2007 16:52:27 +0000 http://foghound.com/blog/?p=85#comment-36 <p>Mukund,</p> <p>I think Henson was referring to the social research practice of thenography where researchers go into to the field to study how people live and work to get deeper insights into how those people are using products — and how the products could be improved.  This video of <a href='http://www.businessinnovationfactory.com/innovationstorystudio/bif2_suri.php'>Jane Fulton Suri of IDEO</a>, speaking at the <a href='http://www.businessinnovationfactory.com/innovationstorystudio/events.php'>BIF2 Collaboraitve Innovation Summit</a> last October is a wonderful view of what ethnography is and why businesses — like GE — value it so much.<font size='2' face='Verdana'><br />Lois</font></p> Mukund,

I think Henson was referring to the social research practice of thenography where researchers go into to the field to study how people live and work to get deeper insights into how those people are using products — and how the products could be improved.  This video of Jane Fulton Suri of IDEO, speaking at the BIF2 Collaboraitve Innovation Summit last October is a wonderful view of what ethnography is and why businesses — like GE — value it so much.
Lois

]]> By: Mukund Mohan http://blog.foghound.com/85/#comment-35 Mukund Mohan Fri, 09 Feb 2007 18:00:13 +0000 http://foghound.com/blog/?p=85#comment-35 If you attended this conference, can you please share more about what he meant about ethnography?<br />Mukund If you attended this conference, can you please share more about what he meant about ethnography?
Mukund

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