Comments on: Reaction to Beyond Buzz: listening, something to talk about http://blog.foghound.com/95/ News and views about marketing and communications Fri, 09 Jan 2009 13:12:22 +0000 http://wordpress.org/?v=2.6.1 By: Mark Williams http://blog.foghound.com/95/#comment-40 Mark Williams Mon, 02 Apr 2007 10:49:52 +0000 http://foghound.com/blog/?p=95#comment-40 <p>Very interesting. You’re definitely on to something, and if that book comes out soon, I’ll have to check it out. I’ve been trolling around and trying to get a fuller grasp of this whole “Web 2.0” thing that everyone is talking about. Part of what I have found definitely follows what you’re talking about. Word of mouth marketing is powerful! A great example of that is to look at MySpace’s success. Their invite system alone is a great way to get people sucked into the site. Another point of interest (at least to me) is the rise of the meta search sites in the travel sector. These sites seem to rely heavily on word of mouth. I ran across an article by Travel Daily News that pointed out an interesting stat about the site sidestep.com. It said</p> <p>"…some metasearch suppliers were more effective than others at converting awareness into visitation. SideStep was found to the be the meta-search supplier most effective at this kind of conversion, with 48% of those already aware of SideStep having visited it in the past 12 months."</p> <p>To me that just shows a small example of how word of mouth can be really effective in increasing Web site traffic.</p> <p>Thanks for the thought provoking piece!</p> Very interesting. You’re definitely on to something, and if that book comes out soon, I’ll have to check it out. I’ve been trolling around and trying to get a fuller grasp of this whole “Web 2.0” thing that everyone is talking about. Part of what I have found definitely follows what you’re talking about. Word of mouth marketing is powerful! A great example of that is to look at MySpace’s success. Their invite system alone is a great way to get people sucked into the site. Another point of interest (at least to me) is the rise of the meta search sites in the travel sector. These sites seem to rely heavily on word of mouth. I ran across an article by Travel Daily News that pointed out an interesting stat about the site sidestep.com. It said

"…some metasearch suppliers were more effective than others at converting awareness into visitation. SideStep was found to the be the meta-search supplier most effective at this kind of conversion, with 48% of those already aware of SideStep having visited it in the past 12 months."

To me that just shows a small example of how word of mouth can be really effective in increasing Web site traffic.

Thanks for the thought provoking piece!

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