The upside of getting laid off from ad agencies

December 3rd, 2009 Lois Kelly Posted in Activating change, Advertising, Musings No Comments »

Here’s the trailer from the new documentary “Lemonade” about how six ad agency veterans found new lives and passions after getting laid off.  I never got laid off from an agency, but 12 years ago I did walk away from my position as president of  an  agency  because the juice just wasn’t there for me.  It was a great decision, opening paths to interesting work and opportunities.

Every year about this time I ask my self three questions, which help me stay connected to meaningful work. The more connected I am, the more valuable the work is for clients. And, mostly importantly, the happier I am.

1. What do I love most about my work?

2. What do I love least?

3. A year from now what will I look back on and feel proud about having done in my work?

Good luck on your journey. Better to keep asking these questions than be “surprised” by a pink slip.

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Employee attitude matters more than advertising

December 2nd, 2009 Lois Kelly Posted in Advertising, Communicating, Marketing effectiveness & measurement, Research, Word of mouth 2 Comments »

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Did PETCO kill the squirrel?

October 26th, 2009 Lois Kelly Posted in Advertising, Dumb company stories, Word of mouth 2 Comments »

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Low cost video exceeding 1.3 million black and white views

June 12th, 2009 Lois Kelly Posted in Advertising, Conversational Marketing, Smart company stories, Word of mouth No Comments »

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Auto marketing messages as weak as their business

May 10th, 2009 Lois Kelly Posted in Advertising, Dumb company stories No Comments »

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Creating new categories: social marketing delivers needed trust, emotion

April 9th, 2009 Lois Kelly Posted in Activating change, Advertising, Social media strategy, Word of mouth No Comments »

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Most valuable and under-used social media strategy

March 24th, 2009 Lois Kelly Posted in Advertising, Marketing effectiveness & measurement, Sales, Social media strategy, Word of mouth 6 Comments »

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New creatives vs. old creatives

December 4th, 2008 Lois Kelly Posted in Advertising, Books, Marketing trends, Social media strategy 5 Comments »

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More dumb tag lines: United “Its Time to Fly”

August 27th, 2008 Lois Kelly Posted in Advertising, Dumb company stories, Smart company stories No Comments »

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Now here’s a great 6 word billboard…

June 3rd, 2008 Lois Kelly Posted in Advertising 2 Comments »

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