Lessons learned

February 6th, 2010 Lois Kelly Posted in Activating change, Communicating, Marketing effectiveness & measurement 1 Comment »

Here’s a little secret for every project summary or report: add a section about “lessons learned.”

  • What you learned
  • What you would do differently in future
  • What new processes or training needs to be put in place for the organization

This simple section is more valuable than the “results” section because it helps us to keep learning and sharing that learning with our colleagues.

A side benefit is that it can  calm down anxious bosses who think things weren’t “good enough.”  Acknowledging that you know what didn’t happen perfectly and why — and will  do differently in the future — diffuses tension and focuses on the positive nature of learning and improvement.

The more new the area,  like social media, the more important and valuable “lessons learned” is.

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Sisters, Raise Your Hands

January 20th, 2010 Lois Kelly Posted in Activating change, Communicating, Musings 1 Comment »

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Nonprofit marketing recipe: Hope + individual stories + progress

January 17th, 2010 Lois Kelly Posted in Activating change, Communicating, Marketing effectiveness & measurement, Research 1 Comment »

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If you think your company is boring…

December 18th, 2009 Lois Kelly Posted in Activating change, Communicating, Conversational Marketing, Language, Point of View & Messaging, Word of mouth No Comments »

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A CEO’s Twitter advice

December 8th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Leadership, Smart company stories, Social media strategy, Word of mouth No Comments »

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Non-profit marketing with simple video

December 8th, 2009 Lois Kelly Posted in Activating change, Communicating, Smart company stories, Word of mouth No Comments »

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Employee attitude matters more than advertising

December 2nd, 2009 Lois Kelly Posted in Advertising, Communicating, Marketing effectiveness & measurement, Research, Word of mouth 1 Comment »

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CEO’s Twitter advice to employees

December 2nd, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Leadership, Smart company stories, Social media strategy No Comments »

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The 10 forgotten marketing & communications skills

December 2nd, 2009 Lois Kelly Posted in Communicating, Musings No Comments »

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New study on video sharing, blogging profiles (Tues. is the best day)

November 4th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Research, Social media strategy No Comments »

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