The Word of Mouth Marketing Association has put out a request: What makes a brand talkable? Here’s my take.
What’s a talkable brand?
October 4th, 2009 Lois Kelly Posted in Communicating, Communities, Conversational Marketing, Language, Marketing trends, Public Relations, Sales, Social media strategy, Word of mouth No Comments »
NPR’s Scott Simon on how to tell a story
October 3rd, 2009 Lois Kelly Posted in Communicating, Conversational Marketing 2 Comments »
The one-line: what marketers can learn from screenwriters
September 12th, 2009 Lois Kelly Posted in Books, Communicating, Conversational Marketing, Language, Point of View & Messaging, Sales, Word of mouth 1 Comment »
What people write about in social media
August 18th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Language, Social media strategy No Comments »
Social media all comes down to this one thing
August 10th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Social media strategy 1 Comment »
Talking on the bathroom stall
July 10th, 2009 Lois Kelly Posted in Communicating, Communities, Conversational Marketing, Research No Comments »
Training corporate bloggers
July 9th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Language, Social media strategy 1 Comment »
New best practices paper on social media monitoring, engagement, measurement
June 18th, 2009 Lois Kelly Posted in Activating change, Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Research, Smart company stories, Social media strategy 1 Comment »
Low cost video exceeding 1.3 million black and white views
June 12th, 2009 Lois Kelly Posted in Advertising, Conversational Marketing, Smart company stories, Word of mouth No Comments »
Context is everything
June 8th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Point of View & Messaging, Sales No Comments »
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