The Word of Mouth Marketing Association has put out a request: What makes a brand talkable? Here’s my take.
What’s a talkable brand?
October 4th, 2009 Lois Kelly Posted in Communicating, Communities, Conversational Marketing, Language, Marketing trends, Public Relations, Sales, Social media strategy, Word of mouth No Comments »
Marketing tips for resort retailers
September 29th, 2009 admin Posted in Dumb company stories, Musings, Sales, Smart company stories, Word of mouth No Comments »
Tips for succeeding in sales — and dog training
September 15th, 2009 admin Posted in Communicating, Sales 1 Comment »
The one-line: what marketers can learn from screenwriters
September 12th, 2009 Lois Kelly Posted in Books, Communicating, Conversational Marketing, Language, Point of View & Messaging, Sales, Word of mouth 1 Comment »
Context is everything
June 8th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Point of View & Messaging, Sales No Comments »
New research: word-of-mouth effect on sales
May 15th, 2009 Lois Kelly Posted in Conversational Marketing, Marketing effectiveness & measurement, Research, Sales, Word of mouth No Comments »
Most valuable and under-used social media strategy
March 24th, 2009 Lois Kelly Posted in Advertising, Marketing effectiveness & measurement, Sales, Social media strategy, Word of mouth 6 Comments »
Sales 2.0: Rethinking the sales presentation
November 12th, 2008 Lois Kelly Posted in Marketing trends, Sales 3 Comments »
The underbelly of marketing
July 31st, 2008 Lois Kelly Posted in Dumb company stories, Musings, Sales 1 Comment »
10 mistakes in writing an RFP executive summary
June 23rd, 2008 Lois Kelly Posted in Sales 6 Comments »
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