This convinces social media skeptics

December 21st, 2009 Lois Kelly Posted in Activating change, Cool tools, Research, Social media strategy No Comments »

Need help convincing your boss that social media is a major phenomenon deserving budgets, approval and buy-in? Show him or her this live data counter developed by Gary Hayes that tracks  things like number of new blogs posts, members added to Facebook, videos watched on YouTube, downloaded iPhone apps — EVERY SECOND.

Here’s a visual of just five minutes of data. The live feed is much more compelling.

I recommended that a client use it to open her presentation to  the executive members of one of the biggest companies in the world. It got a big “wow” and opened minds to the need to  do business differently.

Social Media CountsJPEG

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A CEO’s Twitter advice

December 8th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Leadership, Smart company stories, Social media strategy, Word of mouth No Comments »

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CEO’s Twitter advice to employees

December 2nd, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Leadership, Smart company stories, Social media strategy No Comments »

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Liberty Mutual’s Kelle Thompson on social media

November 25th, 2009 Lois Kelly Posted in Social media strategy No Comments »

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Zappos’ Sr. Human Resources Manager on Social Media

November 20th, 2009 Lois Kelly Posted in Smart company stories, Social media strategy No Comments »

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New study on video sharing, blogging profiles (Tues. is the best day)

November 4th, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Research, Social media strategy No Comments »

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Putting social media to work: Publicity Club workshop

November 3rd, 2009 Lois Kelly Posted in Communicating, Communities, Conversational Marketing, Point of View & Messaging, Public Relations, Social media strategy 1 Comment »

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Social media gudelines and policies: more resources

October 22nd, 2009 Lois Kelly Posted in Research, Social media strategy No Comments »

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How to be a word of mouth supergenius

October 21st, 2009 Lois Kelly Posted in Communicating, Conversational Marketing, Social media strategy, Word of mouth No Comments »

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More egoboo

October 21st, 2009 Lois Kelly Posted in Social media strategy, Word of mouth No Comments »

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