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	<link>http://blog.foghound.com</link>
	<description>News and views about marketing and communications</description>
	<pubDate>Thu, 02 Jul 2009 03:14:38 +0000</pubDate>
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			<title>Bloghound</title>
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		<title>The sound experience</title>
		<link>http://blog.foghound.com/2009/07/the-sound-experience/</link>
		<comments>http://blog.foghound.com/2009/07/the-sound-experience/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 03:13:44 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[experience marketing]]></category>

		<category><![CDATA[Hilton hotels]]></category>

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The experience a person has influences word of mouth &#8212; good and bad. This week I&#8217;ve been in a Hilton Hotel in San Diego with a beautiful setting, but I&#8217;d never recommend it. There is one restaurant and the food is mediocre, which I can live with for a few days, but the canned music [...]]]></description>
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		<title>New best practices paper on social media monitoring, engagement, measurement</title>
		<link>http://blog.foghound.com/2009/06/new-best-practices-paper-on-social-media-monitoring-engagement-measurement/</link>
		<comments>http://blog.foghound.com/2009/06/new-best-practices-paper-on-social-media-monitoring-engagement-measurement/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 21:03:37 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Activating change]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Marketing effectiveness &amp; measurement]]></category>

		<category><![CDATA[Marketing trends]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Smart company stories]]></category>

		<category><![CDATA[Social media strategy]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[social media engagement]]></category>

		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=527</guid>
		<description><![CDATA[]]></description>
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		<title>Low cost video exceeding 1.3 million black and white views</title>
		<link>http://blog.foghound.com/2009/06/low-cost-video-exceeding-13-million-black-and-white-views/</link>
		<comments>http://blog.foghound.com/2009/06/low-cost-video-exceeding-13-million-black-and-white-views/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 18:29:33 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Smart company stories]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[shareable content]]></category>

		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=524</guid>
		<description><![CDATA[]]></description>
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		<title>Context is everything</title>
		<link>http://blog.foghound.com/2009/06/context-is-everything/</link>
		<comments>http://blog.foghound.com/2009/06/context-is-everything/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 14:20:12 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Communicating]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Point of View &amp; Messaging]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[conversational markeitng]]></category>

		<category><![CDATA[meaning making]]></category>

		<category><![CDATA[Positioning &amp; Messaging]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=522</guid>
		<description><![CDATA[]]></description>
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		<title>Social media policies &#038; guidelines</title>
		<link>http://blog.foghound.com/2009/05/social-media-policies-guidelines/</link>
		<comments>http://blog.foghound.com/2009/05/social-media-policies-guidelines/#comments</comments>
		<pubDate>Wed, 27 May 2009 19:11:54 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Communities]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Social media strategy]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[social media best practices]]></category>

		<category><![CDATA[social media guidelines]]></category>

		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=518</guid>
		<description><![CDATA[]]></description>
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		<title>New research: word-of-mouth effect on sales</title>
		<link>http://blog.foghound.com/2009/05/new-research-word-of-mouth-effect-on-sales/</link>
		<comments>http://blog.foghound.com/2009/05/new-research-word-of-mouth-effect-on-sales/#comments</comments>
		<pubDate>Fri, 15 May 2009 13:51:06 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Marketing effectiveness &amp; measurement]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<category><![CDATA[buzz]]></category>

		<category><![CDATA[online conversations]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=514</guid>
		<description><![CDATA[]]></description>
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		<title>Auto marketing messages as weak as their business</title>
		<link>http://blog.foghound.com/2009/05/auto-marketing-messages-as-weak-as-their-business/</link>
		<comments>http://blog.foghound.com/2009/05/auto-marketing-messages-as-weak-as-their-business/#comments</comments>
		<pubDate>Sun, 10 May 2009 17:03:14 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Dumb company stories]]></category>

		<category><![CDATA[Chrysler]]></category>

		<category><![CDATA[GM]]></category>

		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=512</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>8 ways to &#8220;social mediafy&#8221; marketing, PR campaigns</title>
		<link>http://blog.foghound.com/2009/05/8-ways-to-social-mediafy-marketing-pr-campaigns/</link>
		<comments>http://blog.foghound.com/2009/05/8-ways-to-social-mediafy-marketing-pr-campaigns/#comments</comments>
		<pubDate>Thu, 07 May 2009 00:35:41 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Communicating]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Marketing trends]]></category>

		<category><![CDATA[Point of View &amp; Messaging]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Social media strategy]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=506</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>Social leadership</title>
		<link>http://blog.foghound.com/2009/04/social-leadership/</link>
		<comments>http://blog.foghound.com/2009/04/social-leadership/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 18:07:01 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Communicating]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[Social media strategy]]></category>

		<category><![CDATA[corporate social media strategy]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[executive communications]]></category>

		<guid isPermaLink="false">http://blog.foghound.com/?p=504</guid>
		<description><![CDATA[]]></description>
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		<title>Positioning that helps word of mouth</title>
		<link>http://blog.foghound.com/2009/04/positioning-that-helps-word-of-mouth/</link>
		<comments>http://blog.foghound.com/2009/04/positioning-that-helps-word-of-mouth/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 21:21:46 +0000</pubDate>
		<dc:creator>Lois Kelly</dc:creator>
		
		<category><![CDATA[Communicating]]></category>

		<category><![CDATA[Conversational Marketing]]></category>

		<category><![CDATA[Word of mouth]]></category>

		<category><![CDATA[Beelinelabs]]></category>

		<category><![CDATA[higher ed marketing]]></category>

		<category><![CDATA[positioning]]></category>

		<category><![CDATA[word of mouth marketing]]></category>

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