New creatives vs. old creatives

Thursday, December 4th, 2008 Posted in Advertising, Books, Marketing trends, Social media strategy | 5 Comments »

Last night I randomly opened the Age of Conversation/2 and landed on Ernie Mosteller's "The New Creatives Get It" article. Wow.  Here's his take on the two fundamental differences between ... Read more..

Age of Conversation/2: My Marketing Tragedy

Wednesday, October 29th, 2008 Posted in Activating change, Books, Conversational Marketing | 2 Comments »

Today the book Age of Conversation 2: Why Don't They Get It? comes out, with contributions from 237 marketers. All proceeds to to Variety: The Children's Charity. I contributed to the ... Read more..

My Marketing Tragedy: Age of Conversation 2

Saturday, May 17th, 2008 Posted in Books, Conversational Marketing | 2 Comments »

[photopress:Age_of_Conversation.jpg,full,pp_image] This week 275 authors submitted their "chapters" for the new book, Why Don't They Get It, a follow up to The Age of Conversation. (All proceeds go to ... Read more..