Dove, Axe Controversy: New Chapter in Marketing?

Monday, November 26th, 2007 Posted in Advertising, Marketing trends | 7 Comments »

Is Unilever a hypocrite or just doing good brand marketing as usual? Here's the controversy: Dove's successful "Campaign for Real Beauty" introduced a video called "Onslaught" this fall ... Read more..

Great viral video: Axe Naughty to Nice

Thursday, September 27th, 2007 Posted in Advertising | 1 Comment »

Here's a hilarious viral video, "Axe Naughty to Nice Program," that is likely to get viewed by more people than a traditional ad with a big TV media budget. ... Read more..