Communities and market segmentation

Tuesday, August 19th, 2008 Posted in Communities, Social media strategy | No Comments »

Understanding segmentation as it relates to online communities can help us gain insights from our most loyal users and influencers; prioritize community features, content and functionality; and possibly create ... Read more..

Beyond Buzz wins gold prize

Saturday, March 1st, 2008 Posted in Advertising, Books, Conversational Marketing, Public Relations, Word of mouth | 4 Comments »

[photopress:Axiom_logo_1_2.jpg,full,pp_image] I'm so honored and thrilled that my book Beyond Buzz has been awarded a gold prize in the 2008 Axiom Business Book Awards in the Advertising/Marketing/Public Relations category. ... Read more..

Burn down the obstacles

Thursday, February 28th, 2008 Posted in Activating change, Communicating, Conversational Marketing, Innovation, Leadership, Musings, Social media strategy | 3 Comments »

There's one big thing holding companies back from innovation, growth, attracting and keeping amazing talent, realizing the possibilities of emerging trends like social media: obstacles. (aka fears) ... Read more..

Study: Measuring online communities

Tuesday, February 19th, 2008 Posted in Communities, Research, Social media strategy | 1 Comment »

While many organizations are beginning to use online communities for a range of purposes -- from market research and customer support to thought leadership and product innovation, there's a lot ... Read more..