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Wednesday, August 20th, 2008 Posted in Political communications, Social media strategy | No Comments »
"Campaign 2.008: Politicians Have Yet to Realize the Full Potential of New Media," featured in the current issue of The Public Relations Strategist, offers some diverse perspectives on how ... Read more..Thursday, August 14th, 2008 Posted in Activating change, Social media strategy | No Comments »
All strategic social media initiatives require change management to some degree. To figure out an organization’s social media “readiness” and how much change management will be needed – and in ... Read more..Thursday, August 14th, 2008 Posted in Communities, Social media strategy | No Comments »
“I don’t want any more friends. But I do want your knowledge. That’s what’s really motivating people to use communities, “ says Tilak Mandadi, VP of Interactive and Travel ... Read more..Wednesday, July 16th, 2008 Posted in Communities, Marketing effectiveness & measurement, Research, Social media strategy, Word of mouth | 3 Comments »
Today my firm, Beeline Labs, Deloitte, and the Society for New Communications Research released highlights of an online communities study among 140 organizations which create and maintain ... Read more..Tuesday, July 15th, 2008 Posted in Social media strategy | 1 Comment »
Here are 50 pragmatic, do-able, inexpensive ways to use social media to improve marketing from Chris Brogan. Great job, Chris. Thanks. Read more..Monday, July 14th, 2008 Posted in Activating change, Books, Communities, Social media strategy | 1 Comment »
[photopress:Here_Comes_Everybody.jpg,full,pp_image] If you want to really understand how social media/tools are changing how we work, play, activate change and live, pick up Clay Shirky's Here Comes Everybody: The ... Read more..Thursday, July 10th, 2008 Posted in Communicating, Conversational Marketing | 6 Comments »
A recent Forrester survey of 189 companies found that 38% rated blogging marginal to marketing and 15 % said blogs were irrelevant. My experience is that many who ... Read more..Thursday, July 10th, 2008 Posted in Communities, Innovation, Word of mouth | 1 Comment »
I don't know about you but I feel overwhelmed by the number of events and conferences out there. So here's some editing: here are three where you'll learn a ... Read more..Tuesday, July 1st, 2008 Posted in Books, Musings | No Comments »
[photopress:CrystalBall.jpg,full,pp_image] I predict that marketers will have great fun but lose even more credibility with this new strategy: tuning in to business psychics. That's right. All kinds of businesses ... Read more..Friday, June 27th, 2008 Posted in Activating change, Communicating, Leadership, Research | 2 Comments »
[photopress:Stones.jpg,full,pp_image] Forget conventional wisdom when it comes to managing corporate reputation. In fact, transparency matters the least in building stakeholder trust (employees, customers, suppliers, investors) and can ... Read more..
