Thursday, June 18th, 2009 Posted in Activating change, Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Research, Smart company stories, Social media strategy | 1 Comment »
We've just release a new study on emerging best practices in social media monitoring, engagement and measurement based on interviews with large corporations like Cisco, Intuit, GE and with the ... Read more..Friday, June 12th, 2009 Posted in Advertising, Conversational Marketing, Smart company stories, Word of mouth | No Comments »
We've been analyzing characteristics of marketing content that gets shared and passed around. Here's an example of a home-grown advertisement from Red House Furniture in High Point, NC that has ... Read more..Monday, June 8th, 2009 Posted in Communicating, Conversational Marketing, Point of View & Messaging, Sales | No Comments »
It' no surprise that the diverse plays that were awarded Tony awards last night all share one thing: a context that people today can relate to. In accepting the award ... Read more..Wednesday, May 27th, 2009 Posted in Communities, Conversational Marketing, Social media strategy | No Comments »
Here are some highlights on emerging best practices in social media guidelines and policies, based on research we're completing with several major Fortune 500 corporations and social media monitoring technology ... Read more..Wednesday, May 6th, 2009 Posted in Communicating, Conversational Marketing, Marketing trends, Point of View & Messaging, Public Relations, Social media strategy, Word of mouth | 1 Comment »
Creating marketing and public relations campaigns within a social media context requires some new steps-- and greater attention to steps that hopefully have always been considered. Here are eight ideas to ... Read more..Tuesday, April 28th, 2009 Posted in Communicating, Conversational Marketing, Word of mouth | 2 Comments »
Good brand positioning should be easy to talk about, especially since word of mouth remains the most effective marketing principle. Many of these brand positionings exist and don't need to be ... Read more..Monday, April 27th, 2009 Posted in Uncategorized | No Comments »
I hate to say I told you so, but Conde Nast this morning announced that it is closing Portfolio Magazine. Back in September 2007 I wrote a post, "Portfolio Magazine: ... Read more..Monday, April 27th, 2009 Posted in Communities, Smart company stories, Social media strategy | No Comments »
What motivates people to help other people in online communities? Personal satisfaction, recognition, peer respect, and being treated as "insiders." Yesterday's New York Times has a good article about Justin McMurry ... Read more..Thursday, April 9th, 2009 Posted in Communities, Smart company stories, Social media strategy | No Comments »
Here's a great example of a online community that delivers on its business objectives. I just got back from Scandinavia (Denmark) and want to go back after joining CommunityofSweden.com, the ... Read more..Thursday, April 9th, 2009 Posted in Activating change, Advertising, Social media strategy, Word of mouth | No Comments »
Marketing as usual when you're trying to create a new product or service category is doomed to fail. The ads, the messaging, the press releases, the events are likely to fall ... Read more..
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