Sun’s Schwartz: not about blogging, but what you say

Saturday, April 26th, 2008 Posted in Communicating, Conversational Marketing, Language, Leadership, Point of View & Messaging | No Comments »

[photopress:Schwartz_1_2.jpg,full,pp_image] The novelty of blogging is about to wear off, said Sun CEO Jonathan Schwartz at this week's Web 2.o Expo in San Francisco. It's becoming just another ... Read more..

wowOwow and enough is enough

Saturday, March 15th, 2008 Posted in Books, Social media strategy, Word of mouth | No Comments »

Here are a few of items from my guest blogging duties today over at the Word of Mouth Marketing Association blog. wowOwow on crisis communications and much more How ... Read more..

Beyond Buzz wins gold prize

Saturday, March 1st, 2008 Posted in Advertising, Books, Conversational Marketing, Public Relations, Word of mouth | 4 Comments »

[photopress:Axiom_logo_1_2.jpg,full,pp_image] I'm so honored and thrilled that my book Beyond Buzz has been awarded a gold prize in the 2008 Axiom Business Book Awards in the Advertising/Marketing/Public Relations category. ... Read more..