Monday, March 9th, 2009 Posted in Communities, Conversational Marketing, Innovation, Marketing trends, Social media strategy | 1 Comment »
Last week I talked with another smart company that got sucked into what I call "stupid social media tricks," those one-off tactics that have a "cool and wow" feel, but ... Read more..Monday, January 12th, 2009 Posted in Smart company stories, Social media strategy, Word of mouth | 1 Comment »
Kudos to the U.S. Air Force for developing some smart, easy-to-understand criteria and guidelines for how to engage with bloggers. While you'd think a branch of the military would be ... Read more..Thursday, July 10th, 2008 Posted in Communicating, Conversational Marketing | 7 Comments »
A recent Forrester survey of 189 companies found that 38% rated blogging marginal to marketing and 15 % said blogs were irrelevant. My experience is that many who ... Read more..Saturday, April 26th, 2008 Posted in Communicating, Conversational Marketing, Language, Leadership, Point of View & Messaging | No Comments »
[photopress:Schwartz_1_2.jpg,full,pp_image] The novelty of blogging is about to wear off, said Sun CEO Jonathan Schwartz at this week's Web 2.o Expo in San Francisco. It's becoming just another ... Read more..Saturday, April 28th, 2007 Posted in Social media strategy | No Comments »
Toby Bloomberg over at Diva Marketing has a special blog called Blogger Stories that shares the stories of "how people have been touched by blogs, podcasts, vlogs and other online ... Read more..Monday, October 2nd, 2006 Posted in Social media strategy | No Comments »
Here are some highlights from The IT Services Marketing Association's (ITSMA) recent “Blogs & Beyond” digital marketing workshop, held at Babson College. I had the pleasure to be ... Read more..
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