Monday, March 9th, 2009 Posted in Communities, Conversational Marketing, Innovation, Marketing trends, Social media strategy | 1 Comment »
Last week I talked with another smart company that got sucked into what I call "stupid social media tricks," those one-off tactics that have a "cool and wow" feel, but ... Read more..Monday, January 12th, 2009 Posted in Smart company stories, Social media strategy, Word of mouth | 1 Comment »
Kudos to the U.S. Air Force for developing some smart, easy-to-understand criteria and guidelines for how to engage with bloggers. While you'd think a branch of the military would be ... Read more..Thursday, December 11th, 2008 Posted in Communicating, Conversational Marketing, Social media strategy | 4 Comments »
More and more companies are starting corporate blogs that are dull, dull, dull. Here are 17 ideas for topics that make for interesting posts and will help get you out ... Read more..Friday, May 9th, 2008 Posted in Musings | No Comments »
I recently came across two companies that block employees' access to blogs. ("Don't want people wasting time while at work."), yet are trying to encourage employees to read newspapers more ... Read more..Monday, May 5th, 2008 Posted in Communicating, Language, Leadership, Public Relations | 1 Comment »
[photopress:Yang_1.jpg,thumb,pp_image] Jerry Yang of Yahoo yesterday blogged ("OK, so now what?" ) about Microsoft's decision to withdraw its offer. I give Yang credit for writing something and allowing comments, ... Read more..Thursday, December 6th, 2007 Posted in Public Relations, Social media strategy | No Comments »
Francois Gossieaux has a good post why social media needs to be a big part of any public relations strategy today. Two interesting stats he cites: 84% of journalists ... Read more..Saturday, April 28th, 2007 Posted in Marketing trends, Social media strategy | No Comments »
Going more narrow is an under-valued marketing strategy. When we focus on a narrow slice of an issue or focus on a very specific audience it's ... Read more..Saturday, April 28th, 2007 Posted in Social media strategy | No Comments »
Toby Bloomberg over at Diva Marketing has a special blog called Blogger Stories that shares the stories of "how people have been touched by blogs, podcasts, vlogs and other online ... Read more..Monday, October 2nd, 2006 Posted in Social media strategy | No Comments »
Here are some highlights from The IT Services Marketing Association's (ITSMA) recent “Blogs & Beyond” digital marketing workshop, held at Babson College. I had the pleasure to be ... Read more..
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