Wednesday, July 23rd, 2008 Posted in Activating change, Leadership, Musings | 2 Comments »
[photopress:Man_behind_curtainJPEG.jpg,full,pp_image] Why is it that many of us who are fairly smart do stupid things? While doing research on why CMOs fail, I came across a book that has some ... Read more..Friday, December 14th, 2007 Posted in Leadership, Research | No Comments »
One big reason CMOs last an average of only 21 months may be that few view customers as especially important. In a new study by Forrester Research and Heidrick ... Read more..Tuesday, October 16th, 2007 Posted in Leadership, Marketing trends | No Comments »
Mark Rovner of Sea Change Strategies has a great guest post over at Katya's Non-Profit Marketing blog musing about what marketers and communications professionals can learn from Buddhism: The whole point ... Read more..