New study on customer communities

Monday, May 8th, 2006 Posted in Communities, Marketing trends, Research | No Comments »

Are online customer communities an undervalued marketing approach? A new research study released today by Communispace, “What Companies Gain from Listening: The Effect of Community Membership on Members’ Attitudes and Behavior in ... Read more..

Marketing development to communities: taking a new point-of-view

Tuesday, November 23rd, 2004 Posted in Communities, Marketing trends, Point of View & Messaging, Research | 1 Comment »

What can real estate developers do to avoid negative media coverage and protests by community and environmental groups? First and foremost understand the opposition’s point-of-view: they believe that real estate development projects ... Read more..