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Monday, March 3rd, 2008 Posted in Activating change, Conversational Marketing, Leadership, Smart company stories | 2 Comments »
[photopress:Mickey_Drexler.jpg,full,pp_image] J.Crew's CEO Mickey Drexler is a great example of a CEO who lives conversational marketing, passionately listening to customers and incorporating their ideas into the business strategy. In ... Read more..Sunday, February 10th, 2008 Posted in Marketing trends | No Comments »
[photopress:Mike_Hemingway_Ogilvy_1.jpg,full,centered] Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights: Everything a brand communicates to its customers should be personal ... Read more..Sunday, February 10th, 2008 Posted in Musings | No Comments »
As I study? what it takes to get customers’ attention, I’ve become a student of observing stand-up comics.? No one has a harder time getting and keeping an audience’s attention.?? ... Read more..Thursday, January 31st, 2008 Posted in Conversational Marketing | No Comments »
Following up last year's successful publication of the "Age of Conversation " (one conversation/100 voices), Drew McLellan is pulling together plans for a bigger and better book in '08. Tomorrow ... Read more..Wednesday, November 7th, 2007 Posted in Communicating, Conversational Marketing, Research | No Comments »
The folks over at MIT Media Lab have created some interesting ways to assess whether someone is interested in or even paying attention to a conversation. In fact, using a ... Read more..Thursday, June 21st, 2007 Posted in Conversational Marketing, Sales, Word of mouth | 2 Comments »
One way to quickly grab attention and set your organization apart is to use openers that challenge assumptions or offer contrarian points of view. Openers that smack people in the ... Read more..Wednesday, April 18th, 2007 Posted in Advertising, Conversational Marketing, Smart company stories | No Comments »
Good on Nike for turning Don Imus' outrageous comments about the Rutgers University women's basketball team into a more positive conversation about public speech, women athletes and the game itself. ... Read more..Monday, April 16th, 2007 Posted in Advertising, Conversational Marketing, Smart company stories | No Comments »
What makes good advertising today? Two things. It helps sell more products and provokes conversation — getting people involved in the ad and giving them something to talk to ... Read more..Friday, March 30th, 2007 Posted in Books, Conversational Marketing | 1 Comment »
I’ve been on the road this week talking with marketing and public relations people about the ideas from my new book, Beyond Buzz: The Next Generation of Word of ... Read more..Monday, December 11th, 2006 Posted in Conversational Marketing | No Comments »
The following interview appeared in the December ITSMA ezine. The Interview: Marketing's New Mindset: An Interview with Foghound's Lois Kelly Lois Kelly, a founding partner of the strategic communications firm Foghound, ... Read more..
