Thursday, February 11th, 2010 Posted in Activating change, Conversational Marketing, Language, Point of View & Messaging | No Comments »
I help companies uncover what they love about their businesses and show them how to use that to create pretty fascinating sales and marketing strategies. The first step in our discovery ... Read more..Monday, October 12th, 2009 Posted in Books, Communicating, Conversational Marketing, Language, Social media strategy, Word of mouth | No Comments »
Thanks to Kishore Partchasarathi, a marketing student at York University in Toronto, for this social media overview and thoughtful review of my book.Review of Beyond Buzz View more presentations from York ... Read more..Sunday, October 4th, 2009 Posted in Communicating, Communities, Conversational Marketing, Language, Marketing trends, Public Relations, Sales, Social media strategy, Word of mouth | No Comments »
The Word of Mouth Marketing Association has put out a request: What makes a brand talkable? Here's my take. Read more..Thursday, June 18th, 2009 Posted in Activating change, Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Research, Smart company stories, Social media strategy | 1 Comment »
We've just release a new study on emerging best practices in social media monitoring, engagement and measurement based on interviews with large corporations like Cisco, Intuit, GE and with the ... Read more..Friday, June 12th, 2009 Posted in Advertising, Conversational Marketing, Smart company stories, Word of mouth | No Comments »
We've been analyzing characteristics of marketing content that gets shared and passed around. Here's an example of a home-grown advertisement from Red House Furniture in High Point, NC that has ... Read more..Wednesday, October 29th, 2008 Posted in Activating change, Books, Conversational Marketing | 2 Comments »
Today the book Age of Conversation 2: Why Don't They Get It? comes out, with contributions from 237 marketers. All proceeds to to Variety: The Children's Charity. I contributed to the ... Read more..Monday, March 3rd, 2008 Posted in Activating change, Conversational Marketing, Leadership, Smart company stories | 2 Comments »
[photopress:Mickey_Drexler.jpg,full,pp_image] J.Crew's CEO Mickey Drexler is a great example of a CEO who lives conversational marketing, passionately listening to customers and incorporating their ideas into the business strategy. In ... Read more..Sunday, February 10th, 2008 Posted in Marketing trends | No Comments »
[photopress:Mike_Hemingway_Ogilvy_1.jpg,full,centered] Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights: Everything a brand communicates to its customers should be personal ... Read more..Sunday, February 10th, 2008 Posted in Musings | No Comments »
As I study? what it takes to get customers’ attention, I’ve become a student of observing stand-up comics.? No one has a harder time getting and keeping an audience’s attention.?? ... Read more..Thursday, January 31st, 2008 Posted in Conversational Marketing | No Comments »
Following up last year's successful publication of the "Age of Conversation " (one conversation/100 voices), Drew McLellan is pulling together plans for a bigger and better book in '08. Tomorrow ... Read more..
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