Thursday, June 18th, 2009 Posted in Activating change, Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Research, Smart company stories, Social media strategy | 1 Comment »
We've just release a new study on emerging best practices in social media monitoring, engagement and measurement based on interviews with large corporations like Cisco, Intuit, GE and with the ... Read more..Friday, June 12th, 2009 Posted in Advertising, Conversational Marketing, Smart company stories, Word of mouth | No Comments »
We've been analyzing characteristics of marketing content that gets shared and passed around. Here's an example of a home-grown advertisement from Red House Furniture in High Point, NC that has ... Read more..Wednesday, October 29th, 2008 Posted in Activating change, Books, Conversational Marketing | 2 Comments »
Today the book Age of Conversation 2: Why Don't They Get It? comes out, with contributions from 237 marketers. All proceeds to to Variety: The Children's Charity. I contributed to the ... Read more..Monday, March 3rd, 2008 Posted in Activating change, Conversational Marketing, Leadership, Smart company stories | 2 Comments »
[photopress:Mickey_Drexler.jpg,full,pp_image] J.Crew's CEO Mickey Drexler is a great example of a CEO who lives conversational marketing, passionately listening to customers and incorporating their ideas into the business strategy. In ... Read more..Sunday, February 10th, 2008 Posted in Marketing trends | No Comments »
[photopress:Mike_Hemingway_Ogilvy_1.jpg,full,centered] Speaking at the BRITE 08? branding/innovation/technology conference last Friday Mike Hemingway, global managing director, Ogilvy & Mather Worldwide, offered these insights: Everything a brand communicates to its customers should be personal ... Read more..Sunday, February 10th, 2008 Posted in Musings | No Comments »
As I study? what it takes to get customers’ attention, I’ve become a student of observing stand-up comics.? No one has a harder time getting and keeping an audience’s attention.?? ... Read more..Thursday, January 31st, 2008 Posted in Conversational Marketing | No Comments »
Following up last year's successful publication of the "Age of Conversation " (one conversation/100 voices), Drew McLellan is pulling together plans for a bigger and better book in '08. Tomorrow ... Read more..Wednesday, November 7th, 2007 Posted in Communicating, Conversational Marketing, Research | 1 Comment »
The folks over at MIT Media Lab have created some interesting ways to assess whether someone is interested in or even paying attention to a conversation. In fact, using a ... Read more..Thursday, June 21st, 2007 Posted in Conversational Marketing, Sales, Word of mouth | 2 Comments »
One way to quickly grab attention and set your organization apart is to use openers that challenge assumptions or offer contrarian points of view. Openers that smack people in the ... Read more..Wednesday, April 18th, 2007 Posted in Advertising, Conversational Marketing, Smart company stories | No Comments »
Good on Nike for turning Don Imus' outrageous comments about the Rutgers University women's basketball team into a more positive conversation about public speech, women athletes and the game itself. ... Read more..
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