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Monday, December 11th, 2006 Posted in Conversational Marketing | No Comments »
The following interview appeared in the December ITSMA ezine. The Interview: Marketing's New Mindset: An Interview with Foghound's Lois Kelly Lois Kelly, a founding partner of the strategic communications firm Foghound, ... Read more..Friday, November 17th, 2006 Posted in Conversational Marketing, Marketing effectiveness & measurement, Marketing trends, Smart company stories | No Comments »
At yesterday's annual ITSMA Conference in Cambridge, Mass., Barbara LaGuarida, marketing communications director of Lucent Technologies, explained why and how Lucent has turned to a conversational marketing approach to ... Read more..Thursday, August 3rd, 2006 Posted in Communicating, Conversational Marketing, Research | 2 Comments »
There's no better resource for understanding how to tap into the power of conversations than the World Cafe and the organization's book, The World Cafe: Shaping Our Futures Through ... Read more..Friday, March 10th, 2006 Posted in Conversational Marketing | No Comments »
Michael Esordi of Connecticut is selling his soul on eBay, and so far there are 13 bidders, with the highest bid being $47. The auction ends tomorrow. What’s up with ... Read more..Wednesday, January 11th, 2006 Posted in Conversational Marketing | No Comments »
“Stories are the large and small instruments of meaning, of explanation, that we store in our memories. We cannot live without them. So why is it that when many of us are ... Read more..Monday, December 5th, 2005 Posted in Conversational Marketing | No Comments »
As part of my research into trying to understand the elements of effective conversations for a book I’m writing, I wrote to Robin Young, host of WBUR-FM’s “Here ... Read more..
