Adopting social media for employees: biggest anchors + Conference Board preso

Monday, November 24th, 2008 Posted in Activating change, Conversational Marketing, Social media strategy | No Comments »

Here's some of the material from last week's Conference Board workshop about how to extend brands to employees by empowering employees with social media. Using Social Media to Empower Employees: Confernce ... Read more..

Recession communications: 8 strategies

Friday, November 14th, 2008 Posted in Communicating, Leadership | No Comments »

Yesterday I talked with a CEO client, one of the smartest, most positive and respected executives I've ever worked with. He, like most CEOs today, are creating plans to slash ... Read more..

Management 2.0: Nurses unionize “to be heard”

Sunday, October 26th, 2008 Posted in Activating change, Communicating, Communities, Leadership | 1 Comment »

The greatest impact of Web 2.0 on our culture is that people expect to have a voice and input into company and organizational decisions. Sure, this has always been true ... Read more..

A true story about a chair

Monday, March 3rd, 2008 Posted in Communicating, Innovation | 4 Comments »

Patrick Schaber over at The Lonely Marketer has a beautiful post about his friend Jill who put two chairs in the middle of a busy corporate campus and sat down ... Read more..

Don’t forget employee engagement

Friday, July 27th, 2007 Posted in Activating change, Leadership, Musings | 1 Comment »

While there's a lot of interest in customer engagement, don't forget employee engagement. And it seems most companies have. A Towers Perrin study found that just 21 percent of all ... Read more..